SWiM Starting with Me

SWiM Starting with Me

A practical approach to promoting corporate and personal ethics.

Tuesday, March 24, 2009

Governing by Anger

Yesterday, President Obama indicated he would not support a bill forcing AIG executives to pay a special tax on their bonuses that was being spirited through Congress. His reason was that he did not want to govern by anger. Senators and representatives, having been embarassed by AIG's actions, were trying to "right the wrong" by doing an end run around ethics. Regardless of where you come down on whether AIG execs should have accepted bonuses, the legislature's attempt to take them back is an abuse of power and authority.

I hope that President Obama's stance will send a strong message for discussing the ethics of decision making in government.

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Friday, March 13, 2009

Can the Stimulus Package Stimulate Our Ethics?

The biggest challenge facing President Obama and the Congress is not engaging the clutch that will put our economy into gear, but rather engaging the heart and spirit of Americans in putting the stimulus package to work.

Already we are hearing of behind-the-scenes maneuvering by individuals, companies and local governments to put themselves in position to take advantage of the various incentives to advance their own needs. Homeowners who are current with their mortgages are complaining that those who aren't are getting help. A local county has already figured out how to use stimulus money to pay itself back for something it did two years ago. Corporations are scrambling to reinvent themselves to grab up as many stimulus dollars as they can.

The drive to fulfill self-interests will surely outweigh the intentions of creating something for the greater good, unless we begin asking questions; and that is the stuff of ethics.

Does it serve the common good for me to apply for mortgage relief when I really don't need it?
Does it serve the common good for us to simply refill county coffers rather than create new opportunities for employment?
Does it serve the common good to jump from provision of one set of products and services to another just because there is money there?

I know I'm not smart enough to ask all the questions that need to be asked. And I know the questions I have asked are much more complicated than I have presented. But I am smart enough to know that unless we ask the questions and discuss the answers publicly, we will likely miss the very opportunities President Obama and the Congress are trying to create.

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Thursday, March 12, 2009

On Loyalty to Your Employer

We expect a lot from our employers. Fair wages, good benefits, opportunity for growth and development, and a satisfying work environment to name a few. Bur what is our obligation to our employer? What does employee loyalty look like? Caring about the product or service and not just the job. Sticking with the employer even in hard times. Resisting the temptation to job-hop for a few cents more per hour. Acting as an ambassador for the company’s line. Respecting the supervisors and co-workers. Treating the place as we would our own homes. Being good stewards of company property and equipment. Repeat this: Starting with me, loyalty in the workplace will work both ways. I will be supportive of my employer and my fellow employees. For more tips and information, visit www.swimstartingwithme.com.

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Friday, March 06, 2009

On Supporting the “Sin Industries”

There’s a lot of debate in the investment community about supporting so-called “sin industries” – drugs, pornography, prostitution, gambling, etc. That debate is being played out on a large scale in corporations, funds and the stock market, but what about us? Do we support those industries either knowingly or unintentionally? Are we aware of what companies are represented in our mutual funds? Do we know if any of our retirment investements are supporting companies that promote gambling? Do we use products from companies tied to child labor? Do we purchase tickets from entertainment companies that produce pornography? Benign neglect and innocent ignorance are not ethical choices for us. Repeat this: Starting with me, investing will be more than a financial activity; it will reflect solid ethics and family values. I will start asking more questions. For more tips and information, visit www.swimstartingwithme.com.

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Saturday, February 28, 2009

On Your Personal “Brand Promise”

In marketing terms, “brand promise” refers to the consistency of quality and experience a customer can expect. A company with a strong brand promise has a clear, definable character in the mind of the customer. What is your personal brand promise? One of the most often used self-descriptors I hear is, “person of integrity.” Integrity and integral come from the same root, which means entire and whole. Does your brand promise extend throughout all your dealings? Do people know what you value by how you act? Is your character consistent? Is their experience with you positive and satisfying? Repeat this: Starting with me, people will be able to depend on my actions being consistent with my beliefs – my personal brand promise. For more tips and information, visit www.swimstartingwithme.com.

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Friday, February 20, 2009

On Living Your Values in the Workplace

Minnesota has been at the center of a number of thorny issues around living our values in the workplace. Cab drivers refusing to carry people who carry alcohol. A grocery checkout refusing to touch meat packaging, and others. While this is a complicated issue, let me suggest a starting place for you and your values. First, choose a job which by its nature is consistent with your values. Second, within that job try to make reasonable accomodations with your employer for your personal beliefs. Third, be willing to pay a price for those accomodations (Such as working every Saturday while others work your Sundays). Finally, respect others, allowing them to act according to their beliefs. Repeat this: Starting with me, the workplace will be more than a job. It will be a part of who I am and what I believe. For more tips and information, visit www.swimstartingwithme.com.

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Monday, February 16, 2009

On Abuse of Employee Hours

There are legitimate, mission-critical reasons for employing part-timers, seasonal employees, etc., but there are many companies who hire and schedule with the express purpose of avoiding paying full-time wages, benefits, raises, bonuses, and so on. It’s easy to see that such practices cheat the employees. But companies that do it are also cheating the consumer because they are using less skilled, experienced and committed employees. They are cheating themselves because they are sacrificing quality, stability, and morale for short term savings. And it cheats the rest of us by flooding the economy with goods and services at unrealistic, untenable prices. Are you one of those companies? Repeat this: Starting with me, I will treat employees as the most important resource my company and industry have for building a future. For more tips and information, visit www.swimstartingwithme.com.

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