"promoting ethics through personal responsibility"
Business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own.
John Mackey
SWiM® is a program of About Purpose, Inc.
About Purpose is about your purpose.
Aim:
Identify and articulate your purpose.
Arm:
Shape yourself around your purpose.
Act:
Achieve your purpose.
About SWiM® (Starting With Me™)
SWiM® was born as part of a vision - a vision of a marketplace that encourages and lives ethics.
The SWiM® Vision
We see thousands of men and women taking back the marketplace from
the immoral, unethical practices that seem to be so prevalent.
We see people taking responsibility for their own actions rather than
blaming others.
We see people willing to act, rather than complain.
We see businesses discovering the bottom line value of ethical practices.
We see communities thriving in partnership with ethical businesses.
We see students and teachers at all levels accepting their role to
shape the morality of society.
We see it all Starting With Me™.
SWiM® is a program of About Purpose, Inc.
About SWiM® Founder
Bob
Ryan has made a career out of facilitating more productive and satisfying
relationships among people in the work place. He has experience in both
public and private sector, for profit and not-for-profit corporations,
union and non-union shops, and in urban and rural settings. He has extensive
experience in social service delivery systems and health care. He holds
a Masters degree in Hospital and Health Care Administration. He has provided
consulting services ranging from statewide systems change projects to
one on one coaching for skills improvement.
Past and current clients include small businesses in numerous industries, various departments of Minnesota State government as well as cities and counties, various state and national professional associations, urban and rural health delivery systems, hospitals, and nursing homes. He specializes in the development and use of ethical systems in quality, productivity and service delivery and in strategic thinking, planning and decision-making.
He is a certified coach and facilitator for The Alternative Board® TAB, and owns and operates four boards in the East Metro area of the Twin Cities, Minnesota.
Bob is a dedicated Christian. Why is it important that you know that? This whole site is about ethics - the choice of principles on which to base our behavior. Knowing that he relies on biblical principles helps others understand where he is coming from. Not that others need to agree, but understanding is the base for dialogue. He invites all to dialogue on the SWiM® blog focusing on practical ethics.
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Developing a code of ethics for business & individuals