On Your Personal “Brand Promise”

In marketing terms, “brand promise” refers to the consistency of quality and experience a customer can expect. A company with a strong brand promise has a clear, definable character in the mind of the customer. What is your personal brand promise? One of the most often used self-descriptors I hear is, “person of integrity.” Integrity and integral come from the same root, which means entire and whole. Does your brand promise extend throughout all your dealings? Do people know what you value by how you act? Is your character consistent? Is their experience with you positive and satisfying? Repeat this: Starting with me, people will be able to depend on my actions being consistent with my beliefs – my personal brand promise. For more tips and information, visit www.swimstartingwithme.com.