On Striving for Win-Win

Stephen Covey, in 7 Habits of Highly Effective People, names this habit: “Win-Win or No Deal.” His point is that a mutually beneficial outcome is always possible if we are willing to work for it. While his book is not about ethics, per se, this is a highly moral stand. It assumes that the needs of the other person are as valuable as our own. Covey states that people who are highly effective insist on meeting others’ needs as well as their own. If we were all to take this stand, the whole issue of ethics in the marketplace would take on an entirely different tone.

Repeat this: Starting with me, win-win will be the standard for behavior. I will work hard for that outcome.