What is SWiM?

SWiM was born as part of a vision: a vision of a marketplace that encourages and lives ethics.

We see thousands of men and women taking back the marketplace from the immoral, unethical practices that seem to be so prevalent.

We see people taking responsibility for their own actions rather than blaming others. We see people willing to act, rather than complain.

We see businesses discovering the bottom line value of ethical practices. We see communities thriving in partnership with ethical businesses.

We see students and teachers at all levels accepting their role to shape the morality of society.

We see it all Starting With Me.